Marketing and Strategy
Somarian's marketing team is based in Khartoum in order to maintain contact with the actual importers and exporters, most of whom have a head office or main representative agency in Khartoum.
Somarain provides both marketing leads and cargo booking. We actively monitor public tenders and new major projects in the private sector, from government, NGOs and other agencies.
We provide regular market data, monitor competitors and provide frequent updates on port conditions. The economic situation of the last decade resulted in a very low level of cash flow and availability to identify trade finance requirements and can introduce clients to facilities. Key consignees can obtain credit of stevedoring and custom clearance in order to minimize discharge delays.
We maintain close contact with key importers and exporters, Maintain direct contact policy with clients, always ready to understand the problems, and offer the best solution with the best services.
Continuous study of export & import market policies based on direct follow up of the agricultural products export & import expectation allow earlier accurate forecast to correctly inform our clients, the exporters & importers.
Tracing the activities of the competing companies in order to take the nessacery means to protect our principles & clients. Assessment of Sudan import to determine our share and to draw our plan on the light of the outcomes.
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Sales and Marketing:
- Build loyal customer relationships: Commitment and accountability to our clients in all aspect of our operations. We give the best services by using qualified, well-trained and highly motivated personnel and state of the art communication equipment thus, continuing the evolution from a partner of choice to a strategic partner .
- Generate leads and increase sales by continuously monitoring local and international market trends and evaluating all political, governmental and environmental impacts on such markets and specially those that directly affect our clients and our company .
Marketing Policy:
- Maintain direct contact policy with clients, always ready to understand the problems, offering the best solution and best services.
- Continual study of export & import market changing policies based on direct follow up of products export & import expectations and conducting swift strategic tactics and plans with contacts and geographical zones worldwide.
- Tracing the activities of the competing companies in order to take the necessary means to protect our principals & clients.
